What is the rule for a one-time email blast to previous customers?
Posted by admin | Filed under Other - Advertising Marketing
Our company has an email list from an event we held last year. The email list was from people who registered online or via faxed form for the event, but we neglected to include an opt-in check box for future emails.
Are we allowed to send a one-time email blast out to those people (with opt-out information in the email) for the same event this year without being considered spammers?
Please provide any links to interstate emailing rules that you can cite. Thank you!
June 6th, 2009 at 2:34 pm
No, technically speaking you are not allowed. Usually the option has to be hidden in lengthy terms conditions.
However, most people will be OK with a one-time blast.
June 7th, 2009 at 8:21 am
I would search for a copy of the CAN-SPAM Act to be sure. I think you can email a list you’ve had previous contact with as long as you provide two ways for them to opt-out (via email and snail mail.) It’s also a good idea to let them know right away that they are receiving the message because they attended your similar event in the past.
I do agree that most people will be cool with a one time blast.